Social Media for Musicians and Artists
by Massimo Poti
An overall view of the digital context
First, my job is a matter of strategy that is helping my clients shape an overall view of the digital context they’re working with and defining together the best way to put all available tools and budgets at use in order to reach their target; second, my job is a matter of continuous updating that is keeping pace with always-changing tools to get the client-oriented and give the necessary perspective on where to invest time and money; third, my job is also a matter of copywriting that is striving to find the best words - and imagines, and videos, and so on - to tell the story of my client and its product and services. Thinking, knowing the tools, writing: that’s what I do.
Some Tips for social media and digital strategy
Want a few tips to get started with social media and digital strategy? Look for Jon Loomer's newsletter and free webinars: they're about Facebook and Instagram advertising but they can be very helpful if you want to get a wider understanding of how social media work.
Wishing you good luck!