Key Strategies | PR Branding & Marketing
"PR, Branding and Marketing are inextricably linked and inseparable especially since the digital revolution"
Instructor
Irma de Jong
Duration
Ongoing
Short videos about PR, Branding and Marketing
Course description
Irma de Jong shares her more than 30 years of PR and marketing experience in the cultural field, particularly music.
Delve into crucial topics such as crafting an authentic brand identity that deeply connects with your audience, mastering the art of storytelling, and nurturing impactful relationships within your network. These engaging videos cover brand strategy, visual identity, and messaging, empowering you to forge a memorable and standout brand in the bustling marketplace.
We will discuss the dynamic realm of Marketing and dissect the latest trends, tools, and techniques for driving unparalleled growth and engagement.
Click on Chapters to Enter the Lessons
IRMA DE JONG is the executive director of iClassical Academy and the managing director and founder of Cicerone Music & Art (CiMA), a boutique classical music agency, distributor, and publisher based in the Netherlands and Italy, active since 1998.
Irma has worked in the classical music field for more than 32 years, starting her career as a PR and marketing assistant at the Limburg Symphony Orchestra Maastricht in 1992. In 2017, she was one of the first pioneers to create an online Music Promotion course for musicians.
Instructor: Irma de Jong
