Course | Music&Career I Self Management Musicians – Full Course


"I help musicians determine their music career and build their online identity by setting goals; together we elaborate a daily praxis to reach them"

Being great at playing is not enough if you want to succeed in the music business! Being a PRO means understanding the basics of promotion and communication and learning how to choose the right media and how to use them effectively. How to be successful in your music career? Learn all about branding, positioning, impressing and convincing promoters, organisers, and your audience! Everything you need to know to have a successful and excellent music career and to become a happy musician.

22 music business instruction videos - topics include:

  • work out your mission and goals as a musician,
  • Build up your online identity,
  • How to write a good biography in three steps,
  • What is networking and how to do it effectively,
  • Generation management - what it is and why you need to understand it
  • Cultural differences in communication
  • How to build your website
    - Structure and Menu
    - Which Platform to use
    - Examples of what works and what not (how does a manager reads your site?)
  • Social media - power and weakness / Overview
    - General overview
    - How to use Facebook
    - How to use Linkedin
    - How to use YT
  • How to write effective emails and messages
    - The do’s and don’ts of writing
    - How to make effective Phone calls
  • Tips and links to enlarge your network
  • Tips and links for other exciting e-learning content
  • Regular updates to the content
  • Access as long as you stay a member att iClassical Academy!
  • The course is in English
  • Course created by musiMentor Instructor Irma de Jong 
  • The Course is meant for self-study. If you wish to include the personal feedback and help of the instructor, which has an extra cost, write to [email protected]


This course was created by Irma de Jong, artist & project manager and CEO of iClassical Academy.

In need of a single subject only? You can find the short course for "How to write a good biography" here
and the short course for "How to build your website" here

Would you like to personally work with Irma? Join her interactive private music promotion course. More
(Private, interactive courses are not included in Master Membership Plans)


Course | Music&Career I Self Management Musicians – Full Course ultima modifica: da iClassical Foundation

“After your online self-management course, everything in my musical career has improved by 200%. We are now a year later, and I have played so many concerts! I could not have imagined that.” (M.B. saxophonist)

Become also a PRO in communication and get your 22 music business instruction videos about how to make your career shine.


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